A Commercial Real Estate Marketplace Built for Principals
Caproll is a commercial real estate marketplace where owners and their representatives publish live properties and buyers compare standardized listing financials, communicate, make offers and manage closing in one place. Browsing and listing are free; Caproll uses flat platform fees rather than a percentage marketplace commission.
What should a commercial real estate marketplace provide?
A useful marketplace must do more than display ads. Buyers need current inventory, disclosed property facts and a direct path to the decision-maker; sellers need credible distribution, buyer qualification and a controlled transaction workflow.
- Live sale listings organized by asset class and qualifying market.
- Consistent NOI, cap-rate, occupancy and expense presentation when disclosed.
- Proof-of-funds gating before a buyer submits an offer.
- Messaging, offers, document access and closing milestones in one account.
How is Caproll different from a listing directory?
Caproll connects discovery to execution. A buyer can move from a public listing into underwriting, documents and an offer, while an accepted transaction opens a shared deal room.
Inventory pages and market summaries use live non-sample listings and recorded Caproll sale outcomes. Thin market pages remain available to people but are excluded from indexing until they have enough evidence to be useful.
What does the marketplace cost?
Buyers can browse and make offers without a buyer-side commission. Self-listing sellers list free and pay a flat $499–$4,999 fee only at closing; optional plans and services are shown on the pricing page.
| Sale price | Flat fee at closing |
|---|---|
| Under $250K | $499 |
| $250K – $500K | $999 |
| $500K – $1M | $2,499 |
| $1M – $3M | $3,499 |
| Over $3M | $4,999 |
Frequently asked questions
What is a commercial real estate marketplace?
It is an online market where commercial owners or representatives publish properties and buyers discover and evaluate opportunities. Caproll also carries messages, offers, documents and closing work beyond the listing.
Can owners list directly on Caproll?
Yes. Owners can create and publish their own commercial sale listing without an upfront listing charge.
Are the properties on Caproll live?
Public inventory pages use current, non-sample published listings. Recorded-sale proof is shown separately and labeled by its source.
Does Caproll publish empty city pages?
No. A market page is indexable only with at least three live non-sample listings or two recorded sales for the asset class; thinner views remain noindex and stay out of the sitemap.
Can brokers use the marketplace?
Yes. Brokers can represent sellers under their own agreements and use Caproll's listing and transaction workflow.
